The Denim Wardrobe

Denim extends beyond jeans, but it’s within them that the category is most clearly defined, through shape, fit, and how they are worn.

THE SHAPES

Key shapes define the category, shaping silhouette, proportion and the way denim is worn.

Straight

The one that never goes out of style and never tries to. Works with almost everything.

Baggy

Somewhere between effortlessly cool and very oversized. The more space it takes up, the better.

Slim

Not quite skinny, not quite straight. The compromise that makes getting dressed easier.

Skinny

Still here, whether anyone likes to admit it or not. Makes more sense with a boot or heel.

Bootcut

Quietly coming back. You’ll understand it once it’s worn with a heel.

Barrel

The shape you question at first, then slowly come around to. Makes the rest of the outfit feel more considered.

Wideleg

Easy and very chic. Styled with a slightly fitted top of body is where this jean shines.


THE FIT

Fit changes not just how denim sits, but how the rest of the outfit comes together.

Low rise - Back again, just with better proportions.
Mid rise - The in-between that quietly works with everything.
High rise - Reliable and not going anywhere.


THE WASH

From clean indigo to worn-in vintage, the wash often defines the overall feel, shaping how the denim is perceived before the fit is even considered.

THE FABRIC

Rigid vs Stretch.
Rigid holds its shape, while stretch moves with the body. The choice comes down to structure versus comfort.


Denim is defined by how every element comes together.